Communication is vital for every business. Communication to our teams and our customers are part of our daily leadership disciplines. The 5c’s of communication tell us that our communication needs to be:
However we often relied on written communication to get our message across and this opens the danger of having the reader perceive or interpret the message. Now the message from the sender is open up to many things from the receiver such as:
The list is almost exhaustive. The sender loses control of the way the message is interpreted.
A case in point. The photo that accompanies this article. The following could be the message from the people reading the signs.
And therein lies the danger. At least five different messages taken from the one piece of written communication.
So watch out what you are not saying. The five C’s are still alive and kicking when it comes to written communication.
Tony Curl, is the founder of The Store Manager Club, a global mentoring program for retail leaders. Additionally he is a coach that helps his clients take the right steps and actions towards their desired outcomes and goals. He is the founder of Leadership, Life and Style and his programs build better leaders and drives better results for business owners and executives alike. He can be contacted from his webpage or by phoning +61 417 197 149
Leadership, Life and Style is part of the Stronger, Braver, Wiser publishing stable. We empower leaders to be powerful.
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