We often hear about risk. About taking a strategic outlook on risk. we hear about the concept of risk and reward. We can’t succeed unless we are willing to risk. Some will tell you you have to be prepared to risk everything many others talk about calculated risks.
And depending on the circumstances, these techniques are relevant and valid.
But what often doesn’t get spoken about as much is the impact our own comfort zone plays when we are sizing up risk. Our comfort zone determines our appetite for risk. If we are too focused on maintaining our status quo, the warmness that surrounds us in times of routine and certainty.
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